James Loftus
it is an honour to be on the bench coaching these athletes. In every season, we learn as much from our players as they learn from us. Hockey is more than a game - it is an opportunity to help young athletes grow, develop resilience, and build habits that lead to success in life. When done right, players will develop a lifelong love for the sport that keeps us coaches passionate about the game year after year.
Coaching Bio
- Played competitive hockey in his youth and continues to play as an adult
- Five years of coaching experience across multiple age levels
- Entering in the 2026/2027 season, building on the progress and foundation established in 2025/2026.
Coaching Philosophy
The goal for the 2026/27 season is simple: compete, improve and enjoy the process.
Player development and enjoyment go hand in hand. When athletes enjoy the experience, they commit to the work required to improve. Our responsibility as coaches is to create a positive, competitive environment that fosters growth, accountability and passion for the game.
Our focus areas include:
- skill development and hockey IQ
- team systems and game theory education
- compete level and resilience
- making players active participants in their development
We aim to develop students of the game - players who understand not just how to play, but why they play the way they do. The long-term objective is continued team progression and positioning the group to compete at the A level in 2027/28.
Time Commitment
Player & Parent Commitment
Our coaching staff is fully committed to the development process and expects the same commitment from players and families of the 2026/27 U14 Red Coyotes.
Regular attendance at practices is strongly encouraged, particularly for players trying out, as consistent participation is essential for team development and progression.
Season Structure Includes:
- 1.5 games per week (approximately 3 every 2 weeks)
- 2–3 practices per week (1–1.5 hours each)
- Additional development sessions as needed, based on team focus areas
- 4–8 exhibition games versus non-MHL teams
- 3–4 tournaments (one away tournament; fourth dependent on final roster)
Financial Commitment
- Applewood registration fee (includes MHL fee — 2024 fee was approximately $1,600)
- Team budget: $1,300–$1,600 per player
- Travel and accommodation costs for away tournaments are additional
- Fundraising and sponsorship initiatives will be pursued to offset costs
Contact: 289-681-7744
[email protected]